Adding value is all about a greater output to investment. I feel this is sometimes lost in business jargon. Everything we do as an agency strives for greater output for our clients. So where does marketing start for you?
Marketing is often seen as an expense, but it can also be seen as an investment. The key to marketing is understanding whether you are investing or spending and then using your resources wisely.
So it’s clear that marketing has a significant impact on the success of a business. However, it is not enough to just have a marketing plan in place. It takes hard work, dedication and creativity to be successful in marketing. It’s not just about getting a customer, it is also about retaining that customer and making them happy.
So what are 4 activities that can really add value to a company?
- Lead Generation
Lead generation is the process of converting prospects into leads. It’s a critical part of any inbound marketing strategy. Leads are the people who have shown some interest in your business, but haven’t made a purchase yet.
There are many ways to generate leads for your business and you should use as many as possible to make sure you’re reaching as many people as possible. Some examples of lead generation sources include: cold calling, email marketing, social media, search engine optimization (SEO), and content marketing.
To generate leads for business, you need to know who is your target audience and what they want. Generating leads is a key part of many businesses and it’s important to know how to do it in the most effective way possible. The key is to find out who your target audience is and what they want.
- Social Media
Social media is an important tool for businesses to have, and it can be used in a variety of ways. One way is to use it to generate awareness about the company’s products. Awareness can be generated by posting pictures of the product and telling people what they do, and how they are different from other products on the market.
Social media marketing is a very important aspect of online marketing. It has become one of the most effective ways to build awareness and show off your company’s products and services.
- Google Advertising
Google advertising is a platform that allows businesses to promote their products or services. It is a form of advertising on the internet and it can be done through search engine results, YouTube videos, and other media formats.
The most common type of search is “active”, meaning that the user is looking for something specific. They are either actively searching or in the market to buy a product or service.
There are many ways to advertise on Google. The most popular way is through search engine ads (SEA). These ads are shown at the top or in the side panel of search pages when someone searches for something related to your business.
Another type of Google ad is called an AdWords ad. This type of ad appears at the top and bottom of Google’s search results page, as well as throughout YouTube videos related to your keywords.
- SEO
SEO is a term that often gets thrown around but not everyone understands what it means. SEO stands for search engine optimization and it is the process of getting your website to rank higher in search engine results pages.
If you want to increase your rankings, you need to focus on adding value to searchers. You should also make sure that you are found organically because that is the best way for people to find your site. If you are not found organically, then people will have to go through another source like a paid advertisement or social media post which can be expensive and time-consuming.
As an agency owner. The 4 points above cover what I consider to be the most important digital agency activities. If you wish to know how we can help, please get in touch.