3 Easy Ways To Add Animation To Your WordPress Website

Though the use of animation in web design is a relatively new trend, it is a powerful tool for increasing conversion rates, engaging website visitors more effectively than static images. Animation not only grabs user attention – it can also help convey important information and persuade visitors to take action.

What Are the Different Kinds of Web Design Animation?

Lottie Files

Lottie Files are bloody brilliant. We genuinely can’t recommend them enough.

Gifs and videos are usually pretty large files, so you wouldn’t want to use them too often as your website will begin to slow down, and perform poorly on any SEO audits.

Lottie files are lightweight, scalable animations. Similar to WordPress, Lottie is an open-source animation file format that’s tiny, high quality, scriptable, interactive, and can be manipulated at runtime. The top 500 apps on the App store now use Lottie to engage users and enhance conversions. WordPress can run Lottie animations perfectly, so it’s your time to start doing the same!

You can check out the enormous library of Lottie files here

Entrance / Exit Animation

Pretty standard. When a visitor hits your site, you want to give them an experience. Showing specific content before others is an effective way to do this. Animations can be triggered by where you are on the page. They add intrigue and dimension to the user experience, offering something more sophisticated and advanced than a static page. Again, entrance and exit animations are really accessible on WordPress and other website builders.

Scrolling Effects

Scrolling effects are a feature we love to experiment with on each new web design project.

You can integrate multiple scrolling effects to enhance your user experience and create a more seamless browsing journey. Here are the scrolling effects you can choose from: 

  • Vertical Scroll – Items scroll vertically at a different speed.
  • Horizontal Scroll – Items scrolls across the page.
  • Transparency – Items appear or disappear depending on preference.
  • Scale – Items get larger or smaller.
  • Blur – Items come into focus.
  • Rotate – Items roll around.

Each of the above can interact with one another. So you can have a scaling, rotating image that comes into focus as you scroll down the page. This can look a bit gimmicky so be careful not to create something that looks like it’s come from the circus.

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